Sunday, October 26, 2008

Touching HSBC commercial with logger and environmentalist couple

The message of HSBC's current ad campaign is that they understand the different values people have for the same subjects, and therefore, are equipped to be the local bank for different people in a diverse world. With that theme, HSBC has a series of poster ads in New York City subways right now with opposing interpretations of the same image. It's an artistic campaign with a worthwhile social message for what often seems to be an increasingly partisan society. I'm glad they're doing it, although I wonder whether it will succeed as business advertising.

This HSBC commercial, about an environmentalist wife angry and in love with her forbearing logger husband (judging by the ring on her left ring finger) or possibly boyfriend, is touching and stands out for its sensitive portrayal of all sides, the police, environmentalists, and the loggers.

The song is "Clam, Crab, Cockle, Cowrie" by Joanna Newsom.



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