Saturday, April 17, 2010

"New" Domino's pizza . . . not really

The supposedly revamped Domino's pizza doesn't taste different from the old version except the crust now tastes like the Domino's garlic sauce that came in plastic cups.

The concept of poor customer feedback spurring a redesign of the pizza is a neat idea for an ad campaign but it doesn't help the brand when the actual pizza doesn't deliver on the advertised promise. Domino's pizza wasn't bad to begin with - the kind of assembly line factory pizza you soak in hot sauce. It still is.

Eric

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