Saturday, August 09, 2008

Army Strong - okay, yeah, it works

I've changed my mind about the 'Army Strong' recruiting slogan. When the successor to 'Army of One' began, I was unenthused about the new slogan. Since then, the 'Army Strong' recruiting campaign has grown on me. I like it. The 'Army Strong' campaign hits the right note by skillfully mixing the traditional pragmatic Army recruiting pitch of training and self-improvement with a masculine appeal to higher purpose, team and warrior ethos.

"There is nothing on this green Earth stronger than the US Army because there is nothing on this green Earth stronger than a US Army soldier" . . . not bad.

Eric


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